Ian Haig works across media, from video, sculpture, drawing, technology based media and installation. Haig’s practice refuses to accept that the low and the base level are devoid of value and cultural meaning. His body obsessed themes can be seen throughout a large body of work over the last twenty years. Previous works have looked to the contemporary media sphere and its relationship to the visceral body, the degenerative aspects of pervasive new technologies, to cultural forms of fanaticism and cults, to ideas of attraction and repulsion, body horror and the defamiliarisation of the human body.
ian haig
TripAdvisor, 2020
3 mins, sound by Darrin Verhagen, Angelina Crutchfield
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The unreality of really, really bad Trip Advisor reviews manifested as reality.

Like many things on the internet a disconnect exists between online and offline worlds. In this case TripAdvisor reviews and the reality of what the location, hotel, etc is actually really like.

This work amplifies the notion of terrible online reviews documented here in a physical reality, as if such negative reviews online have manifested their own offline reality. As the aftermath of a zombie apocalypse, dystopian nightmare, or post apocalyptic holiday rental .

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